Keep one thing in mind, while designing the marketing strategy for Twitter – your focus should be on building the follower count. Moreover, apply for the verification of your Twitter business account and get the blue tick to show yourself a trustworthy and authenticated business partner on Twitter. To excel at this ground, checking the performance of competitors is also necessary to succeed in your Twitter strategies.
Apart from the creation of an effective marketing strategy, I have compiled some best Twitter marketing practices as well that could help your business in gaining recognition from the audience. Have a look at these best practices.
Keep your Twitter account of business totally branded and customized. Ensure to customize your entire profile with your logo, colors, and other details that could make your business memorable for the audience. From Twitter Handle to the header, profile picture, bio, birthday, and website URL; a marketing strategy of Twitter is dependent on so many factors that could help in the branding of a business account.
Marketing the business on social media platforms is definitely the most challenging sort of marketing, and dealing with it is surely not a piece of cake. And when it comes to Twitter – it is more difficult. Twitter has got the potential to make any brand the top choice of the audience. Instagram could be the hot favorite, but marketing your business on Twitter is the need of an hour.
Isn’t it quite impressive? Marketing about your business on Twitter can yield simply excellent results if it is implemented rightly. However, it is quite time-consuming. But your consistency can do wonders. I have curated a list of 6 Twitter marketing tools that could help you to boost your engagement.
Content recycling, scheduling of tweets for years, and in-depth Twitter analytics from Social Champ allow the businesses to grow like a champ in the industry. Try out the freemium plan, and there’s no coming back!
Another Twitter marketing tool on the list is Tweepi. It is the type of marketing software that guarantees engagement on Twitter. A lot of marketers make the mistake of gaining followers on Twitter and totally lack at providing engaging content to the audience.
Due to the absence of crispiness, followers are of no benefit. At this stage, Tweepi is a helping hand driven by the technology of artificial intelligence. This marketing tool can help your business to shoot up followers while keeping them engaged.
Let’s now talk about Twitonomy, another Twitter marketing tool that could provide you with simple and critical Twitter analytics. Twitonomy has got some best features and well-designed charts as well that offer visual analysis for Twitter.
Apart from the analytics of your marketing strategies on Twitter, you can also see all your mentions from around the world on the global map. Since every business wants to stand out at its promotion on Twitter, Twitonomy can help it to track its performance.
If you are looking for a tool that could allow you to track the Twitter content strategy then Twilert is your reliable option to go with. You can learn which posts, URLs, and hashtags are working best for your business.
With Twilert, you can get in-depth analytics and associated reports. Apart from the analytics, Twilert can help businesses to enable competitive analysis and can track the performance of leading brands in the same industry.
With the vibrant blue dashboard, Twitter Analytics is fairly easy to use and understand. What you need to do is to log in to your account of Twitter and click on the profile photo. Then, navigate analytics from the drop-down menu.
You can easily access the analytics from this site and since it is free, it has become the most popular add-on by Twitter. Here, you can cover several things including monthly Twitter activity summary, audience, events, and a lot more.
Last on my list stands GroupTweet which is another powerful marketing tool businesses can use for Twitter. This tool could help your business to analyze the activities, schedule the tweets, and offer much more to boost your performance on Twitter.
GroupTweet also allows the business to communicate privately on the Twitter groups and provide account access without integration of the Twitter passwords. This Twitter marketing tool has divided the services into different plans with a free trial for each plan.
Focusing on the creation of a Twitter strategy for business could help the brands to engage with the audience like never before. Since Twitter is a great place to grow, you need to keep up with things very quickly on Twitter. Using any of the above-mentioned marketing tools for Twitter can help you to boost engagement on the platform of Hashtags.
With approximately 397 million users, Twitter has become a significant marketplace from where the business can give a head start to their marketing operations. Finding marketing success on Twitter asks the businesses for the strategic planning and proper defining of goals. Check out my curated list of 11 Twitter marketing tips that would help your marketing hit on point. Let’s dive into the study to find out the tips.
Your Twitter handle should be highly recognizable and easy to remember for your targeted audience. If the Twitter handle would be short, crisp, yet catchy; it would be easy enough to mention it in the comments. Moreover, make sure that you have kept the name of the business exactly the same on every social platform.
Twitter ContentLet’s take the example of Nike, one of the most popular footwear manufacturing companies – Nike has kept its name, handle, profile picture, and header image all clean and minimal. If you are getting started with the business, ensure to keep the Twitter handle closest to the brand’s name and avoid putting in unnecessary characters.
Designing a fundamental and effective Twitter marketing strategy for brands could be a daunting task for so many marketers. But hold on, did you know that you can catch the limelight on Twitter by optimizing the bio? Let me explain. Basically, your Twitter bio is around 160 characters long detail under your profile picture to showcase what the brand or company represents.
The bio should be a killer one! While crafting the bio, ensure to keep it accurate and add up some personality or humor in the bio. You should also keep it targeted to the audience to affirm your marketing of business on Twitter. Have a look at the Twitter bio of Jeff Bezos, founder of Amazon. Since he is widely known, his bio is short and catchy.
Increasing Twitter engagement could be an overwhelming task for businesses. But using the correct automation and scheduling tool for social media accounts can help your business to climb the hill of success. You can use the Twitter automation tool to automate the tweets without sounding like a bot.
There are certain times of the days when the users are active on Twitter and eventually they could engage more with your tweets. Identification of those hours and days would work wonders for your business marketing on Twitter and you can gain more impressions, boost engagement, and get more clicks.
The concept of Hashtags was originally brought to life by Twitter. Engagement of your business tweets and Twitter marketing posts are highly dependent on hashtags. Tweets that contain hashtags receive 2x more engagement as compared to the tweets that are not having hashtags.
But keep in mind, using more than two hashtags can bring a drop-down in the engagement. Without overusing the hashtags, it is important to use the righteous hashtag matching the needs of your business. Once the right hashtags are implemented in the tweets and posts, the content would reach a wider audience.
How about finding the people that are interested in your business every second? Obviously, every business owner wants to know what the audience is saying about his brand. Well, Twitter advanced search has got your back.
Instead of sending promotional tweets or crafting emails to your existing customers, you can find the potential ones by searching them out via industry-specific terms. For example, if you want to find a programmer, you can use the advance search for this purpose and can set the priorities and words as per your choices. Once all is done, click on the search and Twitter would yield the results of your choice.
Everyone loves the content in which images and videos are shared. The same goes with your business Twitter posts and tweets. Adding up the images would help your brand’s tweet get more likes, retweets, and clicks as compared to the tweets without images.
You can attach a relevant meme or any image in your content that could further hype up your content. An observatory survey has also revealed, tweets with more images typically receive 89% more likes and favorites. However, adding up the compelling images and the type of pictures that are highly relevant to your content is a big must. Take a look at how Kylie Cosmetics is killing Twitter marketing proficiently.
Forget pictures and pay attention to the use of video content in your posts and tweets. Images do get attention but videos can simply outperform the pictures as well. With the help of the Twitter video option, Twitter users are enabled to record a new video from their devices or even upload an existing video.
You can add a branded video in your tweets to get the attention of the audience. Videos are six times more likely to be watched and retweeted than photos and Michael Kors has made the most out of this golden opportunity. With the help of these videos, you can share the information with your followers efficiently.
The creation of polls can help your business to interact with your audience like never before. People do love to answer the polls and they want to share their opinions and thoughts with the business. Conducting these polls would create more activity on your Twitter page and people would like to interact with the business.
Adding the poll on Twitter is very easy. All you need to do is click the same button that you always click to add a new tweet, then click n the poll icon at the bottom of the screen. Creating unique and engaging polls is a must to interact with the audience successfully and Airbnb is an inspiration!
Twitter is one of those marketing platforms that could be used for highly creative marketing strategies. The enormous idea working behind Twitter marketing is to bring more sales drive, lead generation, enhanced engagement, boost clicks, and increased downloads.
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